The Challenge And Future Of Domestic Baby Stroller Industry

At present, with regard to China's baby stroller industry, with the improvement of people's living standards and the opening of the second child policy, parents are more Viruzhan to children, as far as possible to give children the most comfortable growth environment. Baby stroller as a big part of mother and child supplies, almost every newborn baby in the family has at least a units. China is a large population, the opportunity of development of baby stroller is very rich.

Domestic baby stroller industry has the opportunity to develop, but also faces many challenges, the first is the quality of the problem. National Quality Inspection Bureau in the first half of 2012 to Tianjin, in Hebei, Jiangsu, Zhejiang, Fujian, Guangdong and other 6 provinces, municipalities of 116 enterprises produced 116 kinds of baby stroller products (including: Children's bicycles, children's tricycles, children's carts, Baby Walker, other toy vehicles, such as 5 categories) conducted a quality sampling. The results show that 23 enterprises of 23 kinds of products are unqualified projects, including Jiangsu, Zhejiang, Guangdong and other places, some well-known enterprises, the product qualified rate of 80%. 20% of the product failure rate in the use of infants and young children as the object of the baby stroller products, people worry. Infants themselves vulnerable limb and lack of self-protection awareness, baby stroller products Once in the quality can not be guaranteed, when using problems can easily make children injured or other malignant consequences.

In recent years, the development of baby stroller industry, baby stroller industry is in a vigorous period. From 2008 to now, the global annual baby stroller sales are more than 100 billion yuan, and the domestic market in the past two years annual sales also more than 20 billion yuan. According

Experts expect a fourth-time baby boom in China from 2012 to 2016, and baby carriages can grow with their children, so the boom in the baby stroller industry is still predictable. With the expansion of urbanization in recent years, and the improvement of rural economy and living conditions, baby stroller has been transformed into a necessity of children's growth. Now, in urban villages, every family buys at least a baby carriages for children, whether it's a stroller, a walker, an electric car, or a child's bike, regardless of the economic conditions.